2021 – 2022

Banking App for Children & Parents

I designed award-winning banking product for families. Interface for the children provides playful money management, while interface for the parrents provides supervision fetures. My outcomes led to significant increase of revenue streams and award of the Best Financial Innovation of the Year.

Winner of “The Best Financial Innovation of 2023 in Czechia”

Most advanced family banking product in Czechia

Product for bank with 1 500 000 clients

Essential part of Apple Featured App

Essential part of sixfold winner of the Best Banking App of the Year

Disciplines

UX/UI Design, Interaction Design

Information Architecture

Design Thinking & Service Design

User Testing

Timeline

6 months

2021 (Q3) – 2022 (Q1)

Team

Key UX Designer (me)

UX Researchers, UX Writers, UX Manager

Product Owners & Product Managers

Business Analysts, IT Analysts & Font-End Developers

Platforms

Phone

Tablet

Desktop

Challenges

In Czechia, there wasn’t a financial product, that would properly fit needs of parents their children. All products lacked supervision features for parents and digital access for children. Also, a lot of children lacked financial education, leading to increased risk of debt traps in adulthood. We aimed to address these challenges by offering children-friendly banking app with education, and advanced parental supervision.

End to End Flow

Research

To validate hypothesis, UX Research Team conducted extensive discovery research on financial behavior among children and parents. The main outcome was a timeline of children and parents needs during each phase. From the findings, I derived insights to form properly targeted design.

Part of discovery research

Design Process

For low-fidelity design, I gathered insights from stakeholder interviews and UX Research Team and brainstormed ways to integrate them as a product. Using Miro, I designed the product onboarding flow. Moving to high-fidelity design in Figma, I incorporated the user flow into the interface and customized the UI for the target audience, resulting in nearly 300+ screens.

Part of user-flow design

Part of process in Figma

Parent’s App Design

For the parent's app, I pecisely designed onboarding flow to maximize conversion rates, such as design of simple QR code connection to child app. Then I designed friendly interactions to simply fund child's account, added a Financial Guidance section tailored specifically to the child. I also designed supervision features that include activities smart monitoring, advanced spending limits settings, child app lock, and a lot more.

Promo screen

QR connection

Payment confirmation

Child detail

Parent dashboard with child

Child’s App Design

In design of the child's app, I focused on creating a playful and simplified banking experience, emphasizing savings, education, and customization. The dashboard welcomes the child with basic settings and evolves as they grow, seamlessly transitioning into a full adult account. Collaborating with stakeholders, we defined permitted actions for children. Customization features allow children to personalize their app with backgrounds, color themes, and avatars. Savings tools feature gamification elements like visual progress tracking. An educational section offers simplified banking term explanations, tailored by age and experience. Crafting a universal tone for UX writing, we addressed the diverse age groups of children effectively.

Child’s dashboard

Customized dashboard

Saving envelope creation

Banking term explanation

Disabled features

Handoff

Once stakeholders approved the design, I coordinated with various teams for the handoff. UX Writers refined my texts, translated them, and created content for tips and the children's dictionary. I prepared a Figma prototype for UX Researchers and participated in the user testing. For Front-End Developers, I added annotations, and described Design System changes. Using my work, Marketing Department built a country-wide campaign for reaching up to 10 million people promoted in TV spots, billboards, emails, and social networks. Also thousands of bankers now explain and sell product, that I designed, to across the country.

Landing page

Marketing post

Testing

In usability testing, I built a Figma prototype with 80+ screens and numerous interactions. Collaborating with researchers, we strategized critical points and conducted pilot tests before the main usability tests in our high-end UX Lab. Interviews covered family finances, while tasks tested comprehension of app features and financial concepts. Throughout the process, I ensured smooth interactions and empathetic communication, addressing any issues encountered. The results were promising, highlighting the design's clarity, with minor issues identified for further refinement. Continuous analysis and feedback collection further enhanced the user journey and product quality.

Lab photo (by Seznam Zpravy)

Results

A few months post-release, the product attracted hundreds of new clients monthly (yet without marketing), marking a significant success for new product in European market. It later won "The Best Banking Innovation of 2023 in Czechia" at the Golden Crown Awards. During the project, I improved skills in Design Thinking, Information Architecture, and usability testing, and strengthened my design advocacy. I also learned to balance user-centered design with UI constraints, ensuring timely delivery and system consistency.

Product mockup

Born in 1996 in Czechia, open minded and communicative. Vintage technology enthusiast. Bachelor of Economics and Master of Arts.

Emerged from graphic design, marketing communications and StartUp leading to find himself in Product Design.

Wanna know more? See the Resume or let’s chat!

Resume

@polacekrobert

plckrbrt@gmail.com

(+420) 721 226 294

Designed & Coded by Robert in Czechia

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